Five Trends Home Buyers Desire in Master-Planned Communities

Home | Five Trends Home Buyers Desire in Master-Planned Communities

Featured Photo: Encore at Wendell Falls; Photo Courtesy of David Weekley Homes

Initially, the COVID-19 pandemic and its effect on the housing market left us with many questions to be answered. Nonetheless, those quickly deteriorated as the importance of home took center stage in lives all over the United States. With office shutdowns leading to a sudden shift to remote work for many, and school becoming a virtual aspect, many homebuyers opted to move to new locations altogether, or at least became more open to moving farther out from the city thanks to the lack of a commute.

Because of this, master-planned communities provide an attractive option to a variety of buyer groups. In fact, data shows that neighborhoods within a master-planned community generally sell at a faster rate than other neighborhoods. What makes these locations so attractive? We’ve gathered research and are here to give you the top five trends within planned communities that we don’t see going anywhere anytime soon.

Outdoor Connectedness

First impressions create a lasting impact, and a lot of that has to do with greenery and landscapes. We’re seeing many communities with the “heart” of this community that celebrates elements like history and looks forward to the future. At Wendell Falls, the community says that green is its favorite color. Wendell Falls is one of the only master-planned communities in the Triangle built entirely with environmentally friendly homes that meet ecoSelect standards for energy and water efficiency, and have elements throughout the community such as The Farmhouse Cafe, miles of trails and parks, fitpods, and more.

Water Amenities and Access

Even in places like Raleigh that are landlocked, access to water in some way, shape, or form is often desired by home buyers, and developers of planned communities have gotten creative with how to make that happen as of lately.

According to research, water is not only highly preferred by consumers and new home buyers, but also drives the highest premium when compared alongside golf course premiums, open space premiums, or park premiums.
At master-planned communities like Briar Chapel, there are plenty of resort-style amenities, but the most appealing is probably the water setup. Complete with a resort-style pool, infamous dual water slides, a diving well, an eight-lane lap pool and – of course – a splash pad for the children, you’ll be sure to find your outdoor oasis at Briar Chapel. While you’re at it, head to the cabana snack bar for plenty of snacks and treats. As an added bonus, residents can even host their own pool parties within the community.

The best part is that Briar Chapel has homes for all ages. Maybe you’re looking to downsize, or maybe this is your first home. Make sure to check out Briar Chapel Townes for a home buying experience you don’t want to miss out on.

Briar Chapel Townhomes; Photo Courtesy of David Weekley Homes

Multigenerational Living 

With the pandemic came an increased focus on being close to family, as many were isolated from loved ones for months or more. Because of this, we saw a shift toward parents moving in with their children, adults moving back in with their parents as a result of layoffs, and many other situations to accommodate pandemic conditions. As a result, the rise of multigenerational living accommodations became even more important.

Flowers Plantation is the perfect example of a community that does this well, catering to all types of demographics and family units. They have 55-plus neighborhoods, townhomes, large single-family homes, and plenty of new spaces that offer separate floors for grandparent’s suites and more. While many other master plans are home to a particular range of age groups, Flowers Plantation does an excellent job of catering to different life stages in response to this multigenerational demand.

What is something you desire in your new home? Let us know! Also, don’t forget to check out all of our master-planned communities at