A Multi-Platform Marketing Strategy
Print, Digital, Mobile & Social Media
92% of buyers use the Internet in some way in their home search process
More than 70% OF LOCAL SEARCHES are conducted on mobile devices
Total Access – online + print drives 40% MORE LEADS to your online advertising
62% of online retailers say that
PRINT GENERATES MORE THAN 50% OF THEIR ONLINE SALES
Highlights of the New Homes & Ideas offering:
- 25,000 magazines printed per issue on average
- 500+ distribution locations throughout the Triangle
- Editorial features such as Home Design, Decor, Remodeling, Housing & Lifestyle Trends, etc.
- Editorial partnership and with WRAL.com, featured within the House and Home Section
- Local Engagement on Social Media Channels through Facebook, Twitter, Instagram, and LinkedIn
- Digital Listings: NewHomesandIdeas.com and SearchNewHomesandIdeas.com with Available Homes Listings, Direct Links, Photo Gallery, and Locator map
- Digital Issue on NewHomesandIdeas.com
Frequency and Reservation Dates
Spring ’23 Issue (Apr/May/Jun)
Space Reservation: February 28th
Materials Due for New Ad Design: February 28th
Summer ’23 Issue (Jul/Aug/Sep)
Space Reservation: May 30th
Materials Due for New Ad Design: May 30th
Fall ’23 Issue (Oct/Nov/Dec)
Space Reservation: August 31st
Materials Due for New Ad Design: August 31st
Winter ’24 Issue (Jan/Feb/Mar)
Space Reservation: November 27th
Materials Due for New Ad Design: November 27th
Advertising Specs
- Files must be Macintosh Compatible
- Camera ready ad formats: PDF (preferred), Quark, Adobe Illustrator (CS3 or earlier EPS file) & Adobe Photoshop (JPG or TIF)
- Images: 300dpi & CMYK required
- Full-Page ads 1/8 inch bleed extended from the trim on all sides. Avoid placing important text and graphics ¼ inch from the trim to account for the live area.
Contact Us For Details
Find out how New Homes & Ideas can help you achieve your marketing goals this year. Call 919-368-7546 or email sarahdavis@npmg.com for more information. Or, if you prefer, you can also reach us via the form below. Either way, we’ll be happy to answer all of your questions today!
