Meritage Homes Raleigh Division President Lawrence Lane is pleased to announce that the company was honored at the recent 2018 MAME (Major Achievements in Marketing Excellence) Awards, presented by the Triangle Sales & Marketing Council (TSMC) of the Home Builders Associations (HBAs) of Raleigh-Wake and Durham, Orange & Chatham Counties. The Triangle MAME Awards mirror the National Sales & Marketing Council’s Nationals, which have established themselves as the Academy Awards of new homes sales and marketing. Exceptional advertising, merchandising, product design and sales efforts are recognized at this event, having been judged by sales and marketing leaders from across the country. Meritage Homes was presented with the following Gold MAME Awards: Best Website for a Company, Best Advertising Campaign for a Company, Best Product Design for the Jasmine Model Home at Park West Townes in Cary, and Best Sales Office for a Single Builder at Manors at McKenzie Ridge in Apex.
With a clean, fresh tone, the new Meritage Homes’ website, www.meritagehomes.com, is home to a visually immersive, engaging experience that invites users to find their dream homes. The Meritage brand promise of “Life. Built. Better.®” is featured in the forefront of the home page with video running behind, showcasing people “living” in Meritage homes; the videos were shot in Meritage model homes across the country, allowing illustrations of how Meritage homes actually “live” vs. stock footage. Testimonials, market descriptions, key stats, striking photography, and compelling videos throughout the website invite users to learn more.
For Best Advertising Campaign, Meritage Homes reached potential home buyers via numerous outlets in December, 2017 to promote new home sales during the holiday season. In addition to information pertinent to the promotion, the Meritage brand promise of “Life. Built. Better.®” was included in all collateral. For a very low production cost, exceptional results were achieved.
The Jasmine Model Home at Park West Townes in Cary is a 5 bedroom/4 bath townhome that lives like a single family home; the plan allows for entertaining friends and family with room to spare. Outstanding features include 9’ ceilings, dual owner suites with spa-like baths, a giant kitchen island, spacious secondary bedrooms with walk-in closets, a large upstairs loft, and a sunroom for relaxing downtime. The Jasmine was designed with a significant number of options allowing the home to be customized to fit buyer needs. As with all homes by Meritage, The Jasmine is highly energy efficient, with Energy Star Certification.
The sales office at Manors at McKenzie Ridge in Apex is a customer-centric experience for Meritage buyers, with a focus on distinctive style, quality construction, and energy-efficient homes that aim to bring higher levels of satisfaction and confidence to the home buying process. Interactive exhibits present the community, elevations, and plans to help customers envision the home of their dreams before they buy, while energy-efficient exhibits and kiosks allow customers to understand how much healthier, cleaner, and more efficient Meritage homes are over the competition.
“The Meritage team is delighted to have been recognized with these MAME Awards,” says Lane. “We are dedicated to providing top quality, energy efficient new homes to families and individuals in desirable locations. To be recognized for ‘doing what we do’ on a daily basis is a terrific compliment that we truly appreciate. We’re proud to build homes in the vibrant Triangle area.”
Meritage Homes is currently building in Apex at Arcadia West, Blaney Farms, Deer Creek, Deer Creek Townes, Manors at McKenzie Ridge, and Park at McKenzie Ridge; in Cary at Brickyard and Park West Townes; in Durham at Ellis Crossing, Jordan at Southpoint, and Meadows at Southpoint; in Holly Springs at 12 Oaks; and in New Hill at Jordan Manors .
Meritage Homes is now the 7th largest homebuilder in the U.S. based on homes closed in 2017. Meritage Homes builds and sells single-family homes for first- time, move-up, luxury and active adult buyers across the Western, Southern and Southeastern United States. Meritage Homes builds in markets including Sacramento, San Francisco Bay area, southern coastal and Inland Empire markets in California; Houston, Dallas-Ft. Worth, Austin and San Antonio, Texas; Phoenix/Scottsdale, Green Valley and Tucson, Arizona; Denver and Fort Collins, Colorado; Orlando, Tampa and south Florida; Raleigh and Charlotte, North Carolina; Greenville-Spartanburg and York County, South Carolina; Nashville, Tennessee; and Atlanta, Georgia. For more information, visit www.meritagehomes.com.